Gift Cards help provide clothing for those in need

Clothing Collective distributes Charity Retail Association (CRA) gift cards to homeless people, impoverished families, refugees, the elderly and ex-offenders, so they can purchase clothing at local charity shops.

The Trustees of the Axis Foundation were pleased provide an award of £4,000 to Clothing Collective to purchase 200 £20 CRA vouchers.

“Our warm heartfelt thanks to the Board of Trustees of the Axis Foundation for so generously providing our charity with this grant. We are extremely grateful.

“Without such funding we would not be able to finance what our charity is set up to achieve: to relieve the effects of poverty, improve health and well-being, and to give people a sense of dignity that will allow them to advance their lives.

“We expect the outcome of this grant to include warmth and well-being for homeless people and impoverished families, and the confidence for ex-offenders and disadvantaged jobseekers to dress for success” – Antony Wroe, Chief Executive

More about Clothing Collective

There are over 13 million British people living in poverty (one in every five people), and between three and four thousand rough sleepers on any one night. Many cannot afford clean clothing which not only provides warmth, but also plays a critical role including at job interviews or educational opportunities.

To date, Clothing Collective has distributed over 4,900 clothing vouchers to 2,600 people in need by partnering with over thirty food banks, shelters and help centres in London.

The benefits are threefold:

• By distributing the gift cards through food banks, shelters and help centres, Clothing Collective makes their partners’ services even more attractive to users
• Beneficiaries can purchase warm, clean, well-fitting clothing that suits their needs
• Charity shops who redeem the CRA vouchers can use the funds to serve their own charitable initiatives

“I work in one of the most deprived London boroughs, where Clothing Collective represents a lifeline. For those for whom a winter coat or a pair of gloves is a luxury and not something that’s taken for granted, Clothing Collective helps to bridge the gap and keep these people warm. And in doing so, their vouchers also help local charity shops that go on to do invaluable work in the community” – Southwark social worker

There’s more about Clothing Collective here